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The Coalition for the Ethical Treatment of Copywriters was founded as a way to support my oppressed brothers and sisters in arms, while providing a shameless plug for my own veritable copywriting services.

Inspired by the maxim: "People read what interests them, and sometimes it's an ad" by the legendary Howard Luck Gossage, I set out to create a promotion that would get the attention of too-busy-to-take-my-call agency folk.

I wanted to demonstrate that I could write long copy and have a harried, and admittedly jaded audience, read it all the way to the end. Deliberately under designed, the success of the piece was dependent upon the strength of the words alone.

Individually customized to target each agency's lead copywriter, it was produced as a giant poster and placed guerrilla style near the front entrances of select advertising agencies. No other contact was made.

Within hours of being posted, I fielded calls from every agency targeted, curious to find out more. And to claim their free bag of Cheetos, no doubt.