• About
• The Latest
• Email
• 778 995 9015
• Twitter
• LinkedIn

• 1
• 2
• 3
• 4
• 5
•  The Story

Set in a thriving, multi-cultural neighbourhood, Lansdowne Centre was a shopping mall in transition. Originally conceived as a popular destination centre, they had lost many brand name retailers over the years and replaced them with a large variety of smaller, independent stores.

With competitors offering more desirable and recognizable brands, Lansdowne had been relegated to a discount mall in the minds of many consumers. Without big name tenants paying into the marketing fund, their advertising budget had also been dramatically cut back so they were looking for a cheap, but effective way to bring attention to the centre.

Poking around the mall one morning looking for inspiration, I realized that while they were sorely lacking the well-known brands one would expect to find in a regional shopping centre, Lansdowne had the most unique selection of stores and products I had ever seen under one roof.

Highlighting their unique tenant mix, I created a small space newspaper campaign that reflected real life situations in which consumers might find themselves needing to "Get Down to Lansdowne."