The Story

A whole new way to look at skin cancer.

Verisante Aura™ is an emerging non-invasive system designed to aid medical professionals in the early detection of skin cancer. The system provides critical information by identifying spectral changes associated with the biochemistry of skin cancer cells in less than a second; providing immediate results.

Jointly developed by the BC Cancer Agency and the UBC Faculty of Medicine, this patent protected technology offers a statistically significant improvement in the detection of skin cancer. Patients will no longer need to suffer through long wait times to see a dermatologist, as scans may be accomplished quickly by trained technicians or assistants. This advancement will result in decreased patient wait times, increased standard of care and decreased healthcare costs by detecting skin cancer in its early, most easily treatable stages.

I was hired by Pendo Design who developed all the Verisante brand imagery, website, packaging and collateral materials to create a series of compelling consumer facing message targeting both patients and doctors.