Guess how many of these weeklies generated over $1 million?

The story

Copy that works as hard as their sweat-wicking gear.

If you’re a fan of lululemon, (and even if you’re not) you’ve likely seen some of my emails grace your inbox. In addition to new product launches, seasonal, and holiday campaign work, the creative team I co-led consistently converted the highest click-through-rates and revenues annually across all weekly digital campaigns, including multiple email concepts that generated revenues in excess of $1M each.